Impact Podcast

The name was already there. The recognition was built. What the brand needed was a look that could carry the weight of that name without pushing people away. The existing visual identity was dark, heavy, and starting to feel more like a barrier than an invitation. The refresh touched every layer of the brand. color, typography, iconography, and thumbnails all got rethought from the ground up. The gritty aesthetic gave way to a vibrant orange and teal palette with clean, modern type that felt alive instead of closed off. Same show. Bigger stage.